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News
February 2012, Time for a Spring Marketing Pit Stop
Whether the website is looking a bit tired, or not getting the traffic and conversions it used to, or maybe for other areas of your marketing, it is good sometimes to take a look at some of your marketing strategies and review their effectiveness. Not every business has the issue of new business and lead generation, many clients we talk to have very established client relationships and if anything, are struggling to keep up with levels of demand. Even so this may be a time to look at business modelling, to assess whether what you are doing is profitable for the amount of time, hassle and finance involved to keep juggling all the balls.
Many business owners get into that place where the business feels like it's running them and not the other way round leading to stress or, at the very least, just not enjoying running the company any more. So there are many aspects of business that can be looked at at this time of year. Marketing Coaching can be a way of keeping focused and on track, it's quite different from consultancy but can work well for time-poor business owners wanting help in defining business goals and which strategies to follow on an ongoing basis, give us a shout if you want to discuss further.
February 2012, Give your brand some love this Valentine's!
It's that time of year again and already, every conceivable supermarket point of sale dispenser is groaning with red love heart cards, flowers and all manner of gifts for our other halve's, but when was the last time you looked at giving your brand the TLC it deserves? Branding is far more than the graphic design of your logo, it really is many aspects of your business, which when all put together, form a strong association. Every company has a brand, like a fingerprint, every brand is unique, even companies that claim not to have a brand, in effect have one by this very positioning. Problems often happen with brands when a business changes over time, and strategic drift means the brand message becomes unclear to its target audience - It might even mean that the style of the visual elements of the brand are dated or irrelevant. Giving your business a spring clean up can re-invigorate the enthusiasm of your whole team, and bring back the spark you once felt when your business was new and exciting. This might be looking at your marketing as a whole, or just singling out the areas that have gone a little astray. Love is in the air so you may as well spend a little on your branding this Spring.
February 2012, Welcome new visitors!
If you are visiting for the first time and you have made it through to this page then welcome to Celsian. We are a marketing company working personally with a wide range of clients and on some stand alone projects that run alongside our marketing consultancy. Our aim is to help business owners tap into ways to increase sales and to reach the goals that made them set up in business in the first place!
Marketing, especially online marketing can be time consuming for business owners to fully harness, and now social media is compounding the knowledge shortfall that many business owners feel. Just keeping up with Google algorithms and Facebook and Twitter technical updates could easily be a full time job for any business owner, yet few have the time to exploit these mediums to their full potential.
As we have been using web based marketing from the very beginning, at Celsian we can help your business get an essential foothold and turn a web presence into something far better - a website that actually works as hard as a good salesperson, creating rapport and trust with your customers and being a good source of incoming leads and orders.
If it's time in 2012 for a fresh look at your online marketing, give me a call, Phil Ashforth on 01772 451 151.
December 2011, Kick start your marketing for 2012 with a strategic Review!
In the fast changing business environment, it's necessary to check that the strategy adopted a year or more ago is still looking good and serving your aspirations as it should. A strategic review doesn't have to mean a long winded process and huge written report, it's more about just checking where you are up to and that strategic drift hasn't set in in one or several areas of your operation. It may also be a good time at the start of the year to look at trends in the industry and select products and services that are likely to peak in demand, so targeting your financial and time resources around these. Effective marketing is downstream marketing, it should never feel too much like pushing against the flow, if it really feels like hard work winning new clients and getting sales, then a review of strategy and tactics is probably overdue. The good news is it's never too late to set off in a new direction, one that feels good and that is in line with what you really want for your business, and more importantly being something you personally find rewarding and enjoy doing.
November 2011, Using Search Engine Optimisation to generate leads!
Effective Search Engine Optimisation takes time and for it to work effectively, it is a good strategy to make the updates and additions to your website on a regular basis. One of the many questions we are asked about is the weighting of backlinks against on-site SEO. In our experience the on-site SEO still has the upper hand, albeit good inbound links are certainly a valuable asset in achieving good ranking. Our Celsian website, (the one you are now on) is currently ranked #5 worldwide, (Google.com) for term 'marketing consultants uk' and similarly for the singular varient, 'marketing consultant uk' Most of that work has been on-site and as it's a relatively new site, the inbound links don't really play much of a part in that.
It is the aim of many businesses to achieve a high ranking on search engines, but it is often better to be honest about the channels that deliver most of your high value incoming business, as they are not always from the web. Therefore, time can sometimes be better spent on developing other marketing initiatives to work alongside your website. Call 01772 451 151 if you would like to discuss your own website or business development needs.
October 2011, Celsian is Seven!
Starting in 2004 as a business and life coaching company, Synergy Coaching Ltd, (Celsian's parent co) has provided a number of services over the years as we tried to explore niches for the business. We even provided corporate massage therapy for a while for PC World Business and others! and later diversified into signage under the Celsian brand for a couple of years. That all started in 2004, and although Celsian was a company relatively quiet during the time our design agency, Apple Creative Design was in business, the company found its place as a marketing consultancy and is now working with many business owners from all kinds of business sectors and we are very much going from strength to strength. Thanks to all our valued clients, creative and web partners, we look forward to providing an ever growing range of services in the future.
September 2011, Is Web Video the future for Effective Marketing?
With the ability to broadcast a web segment to so many channels globally, why are businesses still not harnessing the huge pulling power of video? Probably the main reason is the belief that it is expensive and clients find it hard to see how they could make a half decent video that anybody would want to actually watch!
Yet video can drive traffic and be an SEO source that gets ranking in a relatively unchallenged media. Google and Youtube will rank video content and there are many opportunities to tag content to show it in other social media channels, all from a sole distribution source, for example see http://www.trafficgeyser.com (Not an affiliate link). So if making a short video does have an appeal to you, think about what you could do, here's a few ideas, (1) launch a new product or service (2) Demo something, i.e. setting up a piece of equipment (3) Welcome viewers to your company website (4) Promote a new article etc... Most importantly, don't be too worried about getting it absolutely right, the more you use video, the better you will get and there are lots of people around, (me included) to assist you. Get in touch if you're thinking about video and we'll help you get started.
September 2011, September Already!
This month we are developing further work into social media for a range of clients and getting involved in some new business sectors, adding to the breadth of our experience and opening up some very exciting business opportunities. Marketing Consultancy is sometimes about hard work and getting your hands dirty, other times it is deeply strategic and is alot more about thinking rather than doing. The current work on which we are engaged is giving us plenty of scope to use all our marketing and creative skills and we are getting great results and pushing clients forward relentlessly. It is also refreshing to be combining both consumer and B2B marketing projects. Despite gloomy economic news in the press re. 'two dip recession', on the contrary, many business ARE experiencing growth and new orders, and it is vital that every business owner ignores the media and looks after their own game. At Celsian, we only deal in positive marketing and we see great results happening every day.
We recently undertook a contract to sell advertising space for the Local Council's Autumn Newspaper, which was a great experience, it is so good to get back into doing some direct sales and sharpening the old sales skills! pleased to report all the space available was sold (most within just 1 week) and we have some really nice ads going in. So with Celsian, we CAN walk the walk, aswell as simply talking marketing ;-)
Make your September in 2011 a brilliant month. Wishing you every success, Phil.
Ps Follow our social links: Facebook is www.facebook.com/celsian (click LIKE!) and Twitter page is www.twitter.com/phil_celsian see you there
August 2011, Marketing consultancy for summer New Business!
Get more ideas for your marketing with marketing consultancy from Celsian. At this time of year many businesses face a slowdown in leads coming into the business and are wanting new ideas to get the pipeline of enquiries back up to full strength. That’s where a marketing consultant can really help you as we can give you many more ideas and suggest lead generation channels you probably haven’t considered before. If you want to have an initial chat, there is no charge and you may be surprised with what is possible, and the easy return on investment we can achieve.
August 2011 – Cloud Marketing to leverage your brand
Cloud Marketing - what can you do to market your business more effectively utilising cloud technologies and social media? If you have a business and you want to create awareness using social media, then cloud marketing refers to a new way of integrating your marketing to these technologies, so that your customers can see and engage with your presence across multiple networks and platforms. Combine this with printed media and regular cross-referencing, then the end result can be powerful marketing channels and a ready stream of leads and new enquiries. Ultimately, long term relationships across all your brand’s access points are the ideal end goal. Ask us how we can help.
July 2011, Welcome to our new website.
Thanks for visiting our new site, we will be updating the news section regularly and writing articles to give you ideas for marketing your business. If you are looking for a new website for your own business or there are any other services you may require, then don’t hesitate to get in touch.
July 2011, Refer a client, earn a reward
Just to remind you we are keen to hear from new businesses who want to improve their marketing and we are offering £50 of M&S Vouchers for new referral, paid to you when your contact starts with us as a new client. This is unlimited so the more you refer, the more you can earn. Simply use our contact form to send in the details of your referral and we will do the rest.
July 2011, Marketing Workshops launched
Celsian Marketing workshops have the benefit of focusing marketing ideas and strategies to small groups, sales teams or those with marketing responsibility in your business. Celsian run workshops for up to 10 employees or we can run one to one sessions with directors, to cover any aspect of marketing and sales development required. If you would like to discuss your requirements, call Phil on 01772 451151 for further information.
July 2011, Be a Celsian Partner
At Celsian, we partner with a range of high quality suppliers across many disciplines, and we are always on the look out for further partners, committed to providing the highest levels of service and client care. If your specialism is marketing consultancy, creative design, printing, programming, illustration, video, media or you have another service that you think may benefit us, get in touch and send in your details using the enquiry form on our website.
July 2011, Follow us on Facebook
You can follow us at www.facebook.com/celsian if you would like to develop a custom fan page for your business or organisation, or want PPC advertising of Facebook, then call the office for more information. We believe that Social Marketing is still in its infancy for business to business brands and yet it can be a great way of transmitting news, offers and events, without the formality or expense of a creative email campaign.
© 2011 Celsian Marketing