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In recent years, digital marketing has become the marketing approach for many businesses, now far eclipsing traditional marketing tools for modern businesses. The reasons for this are fairly obvious, in terms of being far cheaper, more immediate in terms of results, and offering the marketing manager easy access to the many programs, apps, API’s and social channels now available. But does this mean that traditional marketing has no home in the modern marketing promotional mix

Marketing strategy is a huge subject with many aspects that businesses must accurately address to solve marketing challenges and plan for the future. A sound marketing strategy will take into consideration the main points of the Marketing Mix, that being what products/ services are we taking to market, at what price, or what pricing strategy will we adopt? What will be our selling channels, i.e. online, store, locations, scale etc… Also, how will products or services be promo

Adopting the right marketing strategy for any business, can be pivotal to its success, or otherwise. A good marketing strategy template will take into account consideration of what the best audiences will be for the products or services, but will also look at the products/ services themselves and investigate pricing, promotion and where distribution channels will be. A marketing strategy template can come in a variety of formats, as there will be some marketing strategies muc

A digital marketing consultant is an independent marketing professional who focuses on the digital aspects of marketing, to help businesses harness and profit from exposure across digital channels. Digital marketing consultants will usually hold the normal marketing qualifications at post-graduate level, MA or even PHD but as opposed to a traditionally based marketing consultant, (some very successful consultants will not hold or need these qualifications to operate as a digi

Marketing is an important function within any business, as it is effectively the planning and execution of how that business will communicate with its desired audiences and create profitable relationships. Any new business or brand will need to promote itself, that is, it will need to connect with a target audience for whom it solves a particular problem. If a company does not utilise marketing, then it will simply remain unknown and will not achieve any exposure. Not having

Marketing consultants perform a vital role within many businesses, giving their clients an essential outside perspective and helping to develop innovative marketing strategies for market growth. Marketing consultants can be paid in a variety of ways, the most common being via a monthly retainer, however, some marketing consultants will link their remuneration to performance, so taking a percentage of sales, paid on a per lead basis, or even given equity in a company in return

A marketing consultant is usually a person with significant business experience who will usually be specifically educated in marketing and hold an advanced qualification in marketing at either degree, post-grad or Masters level. They will usually have a minimum of 10+ years of senior experience, it can be much less, but in general there will need to be good all round experience gained across a range of industries and locations. If a consultant is a highly successful high-net-

In turbulent political and financial times, its a fact, we are often faced with a drop in demand, usually caused from the top down, with larger companies seeking to delay investment as they await political outcomes, filtering down the supply chain and potentially affecting many other business sectors. For some businesses, this change in circumstances, where they now have to seek out new business, that would previously been there on a plate, means they are being forced to go o

Here’s a quick and easy way to save money on your Mailchimp subscription, whilst optimising your lists to get maximum results in terms of opens and clicks. It’s a simple fact that over time, you will find that a list imported to Mailchimp becomes less effective and that a proportion of recipients are effectively ignoring your mailings, or they are not getting through a firewall or being delivered to the main ‘important’ email inbox. If you have a list with anything over 2000

As a business owner, one of the very first decisions is what price to set to sell your goods or services for. But how do you ensure you’re selling at the RIGHT price? The seemingly simple formula of pricing to make a profit over the costs of buying in products or raw materials; or covering your costs to provide a service, leaving a margin for yourself, can actually become very complex and create a stress for many businesses. Get your pricing model wrong and you can end up in