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how it works

tHE PROBLEM...

The problem that most owners face when growing a business, is not having access to senior strategic sales & marketing advice and expertise - which going down the employment route, comes with a hefty price tag.

It means that often these decisions and responsibilities are left for the business owner themselves, alongside an already hectic workload, or to members of staff, who although great for the daily nitty gritty, can be relatively inexperienced to make strategic marketing decisions and roll them out effectively.  

The result can be ‘progression paralysis’, as the business’s marketing is repeating the same actions again and again that are not working, or becoming less and less effective over time.

At a time when sales decisions have slowed down due to Covid, Brexit and other factors, marketing needs to be the highest part of the agenda, not in hibernation mode.

 

How Ashforth SOLVES THE PROBLEM...

 

We can be your ‘marketing brain. Fully versed and hugely experienced over a 30 year time-span there are no aspects of marketing we haven’t covered - and very few business sectors we haven’t experienced and conquered successfully.

For a very affordable cost for most trading businesses, we can provide that ‘missing link’ in your business and be the rudder towards truly progressive marketing approaches that achieve real and tangible results.

Your time is freed, your staff are re-motivated - we’ll ask and solve the difficult issues that are holding your business back, and set you on a new course of success.

See what our input typically includes below…

 

 

Direction & Planning

  • Marketing plan development and writing, 12 / 24 month duration

  • Marketing budget formulation, ROI projections, KPI Setting

  • Investment and funding applications assistance

  • Exit strategy /succession planning

  • Brand IP protection trademark applications

  • Marketing staff recruitment assistance

 

Implementation

  • Audit and review, troubleshooting of existing marketing communication

  • Selection and activation of marketing channels identified in Marketing Plan, i.e. SEO, Social, PR, etc…

  • Brief writing, scheduling & full project planning for creative and digital service partners

  • Ongoing Quality Control function, consistency of brand, messaging and strategic direction

  • KPI setting and reporting, weekly/ monthly frequency reports shared

  • Management and training of in-house marketing and sales teams

  • Budgeting and cost control across marketing activities, cost efficiency and ROI measurement

 

Performance measurement

  • Channel marketing performance, weekly reporting via email

  • On-demand campaign data available any time 

  • Monthly team meeting to discuss progress and results vs. planned objectives

  • ongoing unlimited email/ WhatsApp/ phone support to you and your team

What makes us different..?

 

What makes our services different is that we are agile and won't hold your business to long contracts - all our clients are on a simple rolling monthly arragement that can be paused or cancelled with only 30 days notice,

 

There is no minimum contract period other than this, so if your circumstances should change, our services can be paused without any hassle. 

In our 18 years of trading, many clients have had several 'sessions' coming back to us when they need our input, and pausing services when they don't. We keep it simple so your business benefits from a long-term and reliable outsourced Marketing Director support.

Why wait? book a 30 minute discovery call with Phil Ashforth, Call, Whatsapp or text on 07913957160 today. No obligation.