Do you need any help with your marketing?

Celsian is here to assist you... Call Phil Ashforth now on: 01772 561234

Celsian is a marketing consultancy with a difference, I am a Lancashire based marketing consultant with many years of senior experience and I can inject new ideas into your business quickly and provide you with a clear strategic direction. Together we can start setting realistic and achievable goals, ultimately increasing your marketing effectiveness and increasing your enquiries - and conversions of those enquiries to sustainable sales and growth. Celsian is based in Lancashire, in the North West of England, UK.

As a marketing consultant, I work with businesses of all types and specialisms, I stay with you and I get to the heart of your marketing problems quickly, identifying weaknesses and setting up new disciplines to get the sales and marketing process working as it should.

Typical services

Marketing Strategy Development

Marketing Plan Creation

Marketing Communications Plans

Budget Calculation

Product Marketing Strategy

Brand Strategy

Positioning Strategy

Market Development

Competitor Analysis

Customer Segmentation

Targeting Strategy

Copywriting

Public Relations

Web/ Online Marketing Planning

Search Engine Optimisation

Social Marketing Campaign Planning and Delivery

I personally guarantee results so I offer consultancy with a NO RISK guarantee, if you do not see an improvement in your sales and profitability after following my advice, then you will not pay. It is only after working with me for a short time that you will see that taking the right action at the right time, can make a very big difference to your results. Call now on 01772 561234.

Marketing consultant Lancashire | Preston | North West | Manchester | Liverpool | Cumbria | UK |

Est. April 2005, Office: 55-57 Garstang Road, Preston, Lancashire, UK, PR1 1LB, 01772 561234   |   Registered in England: 05241559

Archive

SERVICE FOCUS: Is PR be the right answer for your business?

Public Relations can be anything from a small article in the local paper, to a much more in depth campaign. Most companies shy away from using PR as it can be seen to be expensive, and is often offered through a retainer agreement, with monthly fees for the work. But PR can be one of the best marketing tools, as it reaches so many people when they are in a receptive mood for reading and absorbing the story. PR doesn't have to be on a retainer agreement. At Celsian, we can write a great PR story for your business and get it in front of the editors you wish to target, for a reasonable set fee per story. Whilst with all PR, there are no absolute guarantees on who will publish what, at least with a well prepared story, with a good angle and written in the right way for press, you'll stand a much better chance. Give us a call on the above number if you would like a chat about PR or a quotation.

SERVICE FOCUS: Marketing planning for Success!

The most important part of any marketing campaign, is its careful planning and budgetary control, before setting into

action with the actual creative and buying of media and print. A good marketing plan will look at the target customer segments you want to attract and where they will be in sufficient numbers. The next logical step is to evaluate what your offer is and why it is attractive, i.e. what specific need or want is it fulfilling that they cannot get elsewhere? When you have established who your customers are and where they can be reached, you need to look at the kind of communications that will work best, and the likely budget you will need to fully exploit them, in whatever media channel you are considering. It is only when you have selected the final set of marketing tools, that you begin to look at the creative approach and correct positioning for your message. Where will your offer stand against that of your competitors? This is just a short overview of the kind of thinking and planning that we provide at Celsian, please call and ask for Phil if you want to look at marketing planning for your business.

SERVICE FOCUS: Vanquishing your branding demons.

Branding is far more than a logo, it is a philosophy, and the creative aspects of this are small in comparison to the much larger hidden element, which is your company dynamic - represented by everything that you think, say and do that is perceived and acted upon by your customers, supply chain and stakeholders. Harnessing the power of your brand comes from having a close understanding about what your company is, what it does, and who it serves, and why. A brand not in harmony with the organisation that is behind it, is a malfunctioning entity, and there is nothing that clever spin and creative design can do to cover the holes in a poorly performing brand - in any business or public arena. So if you recognise your brand is looking and feeling a little tarnished, what can you do? A good start will be to pick up the phone and call us in as soon as possible. We can give you an understanding of the flaws in your current offer, and demonstrate the opportunities that you are potentially letting out of the back door. It may take a little time to get back on track, but this will be very short in comparison to letting the drift you have accumulated so far, continue for very much longer.

SERVICE FOCUS: Start your love affair with

the telephone...and make money.

In challenging financial times, many businesses, particularly those either starting out, or those with only a handful of employees, can find it turns difficult when the stream of business drys up and they are left floundering for new leads. This is when networking clubs find they get new members, who are out of ideas and desperately seeking new avenues for developing business, and need them quickly! In these situations, there is in fact a ready answer that can never fail to succeed if used with tenacity and an understanding of the discipline - the telephone.

Here's how you do it. Look for potential clients who are geographically close to you, who mirror in some way the level and business sector types you already work with. Get their number and research around ten of them at a time, not in depth, but just enough to sound like you know a little more about them than your average person. Call them and concisely tell them what you are offering, ask them for what you want very nicely and listen carefully to their response, note it down with care and keep a file. Call back when asked to, not before.

If you get ten nasty rejections and you feel slightly offended, this is very good as you are beginning to make progress. With practice you will get better, it isn't personal. After a few days of this discipline, repeated for the same batches of ten companies, you will see results. Much faster than networking and you won't be fielding off lots of people who see you as the opportunity to sell to. It's lonely at the top and telemarketing isn't easy, but then languishing around with no sales isn't too nice either.

If you want some great telemarketing one-to one-advice or coaching, give me a call! Happy telemarketing and good luck.

If you are looking for a Marketing Consultant in Lancashire, Celsian have been established since 2005 and are based in offices at 55-57 Garstang Road in Preston, Lancashire. The Marketing consultancy services we offer range from long term assignments of a strategic marketing nature, to the writing of PR and news bulletins or marketing troubleshooting for companies. Being a Marketing consultant for many years in the Lancashire and Greater Manchester areas, Phil Ashforth's expertise in marketing ranges from assisting corporate companies to SME's and even numerous sole traders. Marketing Consultancy is about essentially solving marketing issues for companies or organisations. It can mean a few hours of consultancy, to spending time developing full marketing strategies that can direct a company's marketing activities over a period of up to five years. The role of the marketing consultant has moved towards working with many new channels and it is essential that your marketing consultant knows and has first hand knowledge of all potential ways to market your business. As well as being a highly experienced and qualified marketer, Phil Ashforth is also the Managing Director of Apple Creative Design, based in Preston, Lancashire. The company is a leading agency, providing creative and web design services to many well known organisations, both nationally and internationally. Marketing consultancy is an offshoot of this business as there have been more and more demands from business owners to work on the strategic side of their businesses. Employing the services of a Lancashire marketing consultant can be beneficial as it is far more cost-effective to use consultancy on an ad-hoc basis than paying a monthly salary and expenses for a fully employed member of staff. A marketing consultant can offer many new ideas for your business and should be able to demonstrate a track record in providing such marketing consultancy services to recognised brands and organisations. Good marketing consultancy should endeavor to research the current situation fully, before moving on to offering any kind of planning or tactical actions. Celsian Marketing Consultancy is a Lancashire based company serving the needs of clients within the North West and further afield. You can pay for consultancy on the basis of however much marketing support you require, which will vary between each company. We offer marketing consultancy without any tie-in or obligation over a longer period of time, so you can be confident in using as much or as little as you require. If you are interested in Celsian Marketing Consultancy and you would like an initial chat, simply give us a call weekdays on 01772 825335, we will be delighted to discuss your current marketing situation before you decide if marketing consultancy is right for you. Celsian Marketing Consultancy, 55-57 Garstang Road, Preston, Lancashire, UK, Tel 01772 825335.